The history

The history

The founder of La Caffettiera was, in the eighties, Antonio Campajola, father of the current owner, Guglielmo. Engaged in the food business with pizzerias and bars, with a great entrepreneurial spirit Antonio Campajola set up, in 1965, the Hostaria del Rugantino, a restaurant unique at that time.


The hostaria experience

The restaurant had very special features, such as air conditioning in the kitchen, carpeting throughout the room, rose wood furniture and mirrors of Murano.
The restaurant was built by La Cantrisa of Trieste, a company famous for the preparation of the most important yachts of the time. The Hostaria del Rugantino was one of the first restaurants to anticipate the role of the maitre and sommelier, to have a cloak room, as well as a highly specialized cooking brigade.
Showing a remarkable innovative spirit for that time, Antonio Campajola began to create a network of villas to host receptions. It was the end of the 70's and, at that time, villas for receptions did not exist: hotels used to host the weddings.
It was at that time that Guglielmo, at 16 years old, began working with his father Antonio. The growth of the business imposed the need for special care that could only come from a family person, who could best do the interests of the family. The clients of the Hostaria were important names in politics and finance, also of International profile: Guglielmo, thus, dealt with those who marked the epoch, both from an economic and political point of view.


Choosing Piazza Dei Martiri

In 1982, Antonio Campajola decided to take over the pizzeria that stood in place of the current Gran Caffè La Caffettiera, which was one of the most popular restaurants of the area: the family that managed it decided to give up and Antonio immediately seized the opportunity.
His idea was to create a special restaurant because, among the other reasons, it would be in one of the most important and elegant squares of the city. Two circumstances, however, changed the initial idea. First of all, the possibility that space could have been enlarged during the construction phase by adding another adjacent space. Then came the meeting with the architect Dalisi, already famous for winning the Compasso d'Oro for the realization of the coffee maker produced by Alessi.
It was right while talking to the architect that Antonio Campajola came up with an idea: to relaunch the concept of cafes with table service, a custom that dates back to the early 1900s, since cafés did not traditionally provide for serving at the counter, but only at the table.


La Caffettiera is born

Thus La Caffettiera was born. The Caffettiera (the coffee maker) and not, as many people mistakenly often say, The Caffetteria (the cafè).
The choice of the name was extremely wellthought out, given the assumption that had generated the idea of the place and the choice of the Neapolitan cuccuma designed by Dalisi as its symbol. Behind the name La Caffettiera there is a world that revolves around the tradition and the ancient custom of preparing coffee with the cuccuma, the ancient Neapolitan coffee maker. The Gran Caffé La Caffettiera opened on
November 8, 1982. In 1987 the Campajola family opened a branch of the restaurant in Piazza Vanvitelli, in Vomero, which was later sold. In 1991, a Rome location was inaugurated in Piazza di Pietra (, where still is today and thanks to the care of Susy Campajola, Guglielmo's sister, you can find the warmth and the elegance that distinguishes the Neapolitan location.


The superstition

Antonio Campajola was very superstitious and therefore he would inaugurate his businesses only on Fridays. His superstition went so far that he did not even include the number 13 as a table in his restaurant's table plan and he used to pretend to skip the 17 in his orders, getting back to it only later and without almost giving it too much importance. It was his son Guglielmo who restored dignity to the numbers 13 and 17, introducing them both as tables and as orders: less superstitious than his father, Guglielmo has always believed, on the contrary, that the number 17 was a lucky number.


Guglielmo Campajola

Ten years ago he realized that only very few people in the cafès industry paid attention to tradition and made it their own mission: also in consideration of the fact that the symbol of the cafè is the cuccuma, he decided to preserve this ancient rite and make it an important feature of his place.
"The future comes from the past – as Guglielmo Campajola usually says – It is difficult to think of an over whelming future unless you are inspired by the featuring notes of the time already passed".


The Caffettiera today

La Caffettiera offers products selected from national and International excellence; it is a place where, everyday, tradition is reinterpreted with innovation, to give a new light to the past and our origins.
The impeccable service and the great warm atmosphere of the Caffettiera have brought the brand's fame to Palazzo Chigi: for two years the bouvette of the Italian Government has been delighted with sweets and coffee from the Gran Caffè La Caffettiera in Naples. Today La Caffettiera, in addition to providing catering for various facilities such as Villa Marinella, Villa Marechiaro and the Filangieri Museum, manages the restaurant and the bar of the Posillipo Naples Club.
Beside Guglielmo are his two sons, Gianluca and Marco, who have acquired field experience and brought a fresh breeze of innovation to the family company.

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